Thursday, July 28, 2005


The July Book is over for TV. The spring numbers are in for Radio.

For TV - KGW turns the tide on KPTV in the morning - reversing Good Day Oregon's 6-7am win in May. KPTV tied the Today Show (is their tide turning?).

No changes midday. KGW wins, but not as big as usual. KOIN 2nd.

5pm - The news is KATU has overtaken KOIN by a full point and two shares for 2nd. At 6:30, KATU ties KGW. We need to see what happens in November to see if these are real numbers.

At 10pm, KPTV out posts all network programming. At 11, KGW ends up with a smaller number than 12, but a larger share.

My conclusion: Contests helped 12, KGW should fret a little about the numbers and not be too coy about November. A good book for 2 could turn the market on its ear. I also think KOIN won't be able to get out of its free-fall with its new weather person and team changes. Too much to do, so little time. Plus, they might have a new owner by then and a new corporate look.

The commercial numbers (listeners 12 years and older) are out for Portland Radio:

The headlines for me are:

K103 is #1. Progressive (or ultraleft) KPOJ beats ultraright KXL, and is up a full share point from the winter. Two country stations are #2 & #3. The Charlie experiment has dropped numbers for FM97 - they stand at lucky 13th. KPAM remains at death's doorstep - #20, tied with a spanish language station.

When KOPB's numbers are factored in, insiders tell me they'll move to the head of the class.


Anonymous Anonymous said...

Remember these are somewhat meaningless 12+ numbers. The demos mean more.

Thursday, July 28, 2005 5:24:00 PM  
Blogger PDXMediaWatcher said...

Yes I know. It's what I got. My friends in radio said ARB will go on a death march of those numbers get posted.

Thursday, July 28, 2005 5:29:00 PM  
Anonymous Anonymous said...

As for TV here come the Fox-Heads

Thursday, July 28, 2005 6:26:00 PM  
Anonymous Anonymous said...

change in the market is good. KATU was the Top Cat for years. Then KGW ND Rausch brought in a helicopter and changed our little chunk of the world.

Give Rausch credit. the folks at KGW still remember him fondly, his competitors worry what he is going to do. He is going to try to get to NO. 1..............simple and he actually works on it everyday.

He is allegedly hiring retired capt. and ex-PIO CW Jenseon as KATU's PIO. I can say that he will have better bites than KGW's expert...x-FBI Charles Matthews. Charlie is a great guy but very BORING and afraid to give an opinion.

Jenson may be a bit nuts, but I love to interview him. He talks the talk. Will be sad to see him locked up by rausch.

That could work. people like to see something different. You can't fault Rausch for trying and digging everyday. HE wants to win.

I still dont understand how 500 neilsen familys determine ratings.

there has got to be a better way., to measure ratings. some is really one listens to KPAM... ask anyone. but out on the street folks are looking for something different... probably call it entertainment not information

but KGW can not be a dynasty. when Tracy B leaves, Raush knows it is time to strike.

interesting business you all have taken on

Thursday, July 28, 2005 10:57:00 PM  
Anonymous Yes, I Do Listen To KPAM said...

A former KPAM salesguy told me that the station's target demo is 35-64. Is that true? If so, does anyone have those numbers?

Thursday, July 28, 2005 11:39:00 PM  
Anonymous Anonymous said...

Did anyone see the numbers... I know 12+ is meaningless, but KRSK and KNRK who typically do really well took some big hits, with The buzz dropping a good point.

KFIS on the other hand had a huge jump. I'm wondering if this isn't related to the Charlie jumpers.

Thursday, July 28, 2005 11:56:00 PM  
Anonymous Anonymous said...

I've never heard anyone at KGW remember Rausch fondly. He's mostly spoken of with a mix of amusement, derision, and relief that he's gone.

Still, hiring Carl Click away was a good move. Mornings in November could be a 3-way dogfight.

Re: Charlie FM -- it sounds like the format has morphed a bit since the launch. There was a lot of bad obscure 70's pop at the beginning, now it's a broader mix of 80's, 90's, and oldies. I wouldn't be surprised to see an audience show up and start drawing listeners away from KINK and 107.5. I think anyone drawing up an epitaph is premature.

Re: KPOJ -- Are any other Air America stations seeing similar success? I realize Portland is that much more liberal than most markets, but that's a clearly a huge untapped audience they've stumbled upon.

Friday, July 29, 2005 12:45:00 AM  
Anonymous Anonymous said...

Carl Click moving to the deuce is sure to boost KATU, who are enjoying a lift recently. Now if only Rausch can polish the rest of the AM crew starting with a clothing make-over for Julia. Brown, brown, brown, brown, and black. Plus the same skirt, almost everyday. How does that go unnoticed by the boss? With Carl coming onboard, what does the future hold for his co-anchor? Helen has been doing a great job, but what happenned to the Anna Song promotion to mornings?

Friday, July 29, 2005 8:38:00 AM  
Anonymous Anonymous said...

As anyone in TV knows, July doesn't mean a thing. If we similar results in November, then the jaws can start flapping. I would say KOIN's free-fall continues. The merry-go-round hasn't stopped. At least the other three stations have the usual suspects every night.

Friday, July 29, 2005 8:44:00 AM  
Anonymous Anonymous said...

One thing that's never mentioned, when it comes to numbers, is content. It's a happy day when Paul Allen's hate radio is beaten by progressive talk. The days of right-wing domination are ending both on radio, and (you'll see) in the voting booth.
Add to that OPB's down-the-middle, capital "J" Journalism, and for a little while, anyway, Portlanders can be proud that hate talk is losing ground in a big way.
Maybe it's time for Lars to buy a little station in Tillamook and aim his bile at the cows.

Friday, July 29, 2005 10:14:00 AM  
Anonymous Anonymous said...

No reaction to the mention in Stanford's column today?

Friday, July 29, 2005 10:15:00 AM  
Anonymous Anonymous said...

Rausch is in year #4, and the "achievement" is getting by a station in full-on implosion mode?

And remembered "fondly" at KGW? That'll cause a few spit-takes over at the big 8.

Makes you wonder if Mike is writing his own posts as he does at other sites?

Friday, July 29, 2005 10:51:00 AM  
Anonymous Anonymous said...

A helicopter changed the market? Maybe so, but KGW was a distant #2 to KOIN in 1998 when he left. He's taken KATU from third to third in most tp's (sometimes second).

In KGW's building he is not respected, but is remembered as a tyrannical control-freak prone to name-calling and derision of anyone he doesn't like.

Friday, July 29, 2005 1:15:00 PM  
Anonymous Anonymous said...

dear pdx media insider:

i hope you're going to post a story about the trib's spin in today's edition. talk about rose-colored glasses.

Friday, July 29, 2005 2:13:00 PM  
Anonymous Anonymous said...

Watcher: you can post demo rankings, just not the ratings. So saying KPOJ is #X and KEX/KXL are #Y/#Z is fine, but saying KPOJ scored an X.X isn't. Go ahead and ask your friend.

Friday, July 29, 2005 11:16:00 PM  
Anonymous Anonymous said...

Radio Spring Arbitron 25-54

KWJJ 6.0
KKCW 5.7
KUPL 5.4
KGON 5.4
KINK 5.4
KPOJ 4.4
KVMX 4.4
KUFO 4.1
KFIS 3.9
KEX 3.6
KNRK 3.6
KRSK 3.6
KYCH 3.0
KXL 2.9
KKRZ 2.5
KRVO 2.5
KXJM 2.3
KLTH 2.3
KFXX 2.0
KGDD 1.9
KSLM 1.9
KPDQ 1.4
KWBY 1.4
KPAM 1.2

Saturday, July 30, 2005 6:33:00 AM  
Anonymous Anonymous said...


Check out KPAM...whoa. Wonder if Steve Clark is penning a radio version of his Pamplin pep talk.

Air America is absolutely thumping KXL's ass...hell, even The Fish is thumping KXL's ass.

This book is a big disappointment for KINK. The numbers in May showed them opening up a huge lead; they collapsed in June. I love their music, but they have serious blab disease. And now many minutes of spots are they running? Twenty?

Saturday, July 30, 2005 9:32:00 AM  
Anonymous Anonymous said...

This book is a big disappointment for KINK...
Tied for #3 commercial station in 25-54 is still a strong showing. I'd be more concerned if I listened to any of the following: K-Lite, The River, The Buzz, 94/7, and KGON. I don't think K-Lite does that well except for Delilah, The River seems to have taken a huge fall (hurt the most by Charlie FM?), and 105-1 The Buzz, 94/7, and KGON are all owned by Entercom; I wouldn't be surprised if they do 'whatever it takes' to get Charlie to work in Portland.
As for KOPB at the top of the list, anyone in commercial radio will tell you they don't give a flying rip about how non-commercial stations do.

Saturday, July 30, 2005 11:04:00 PM  
Anonymous Anonymous said...

Most of the commercial radio people in my circle of pals listen to NPR. They know quality when they hear it.

After the May trend, KINK was expecting much better. But they'll be OK until somebody comes after them.

K-Lite is ready for a flip. Could be imminent. In this book, even Delilah got killed (she's having troubles). The dilemma for KLHT is that oldies is the obvious format hole (other than some kind of Hispanic-pop thing, which is a huge success in other markets). But Infinity just dumped oldies formats in NY and Chicago. Still there are jungle drums beating right now for a format flip.

KRVO's problem is the morning show. Bob and Tom may do well elsewhere, but they are a washout in Portland and a millstone around an otherwise pretty decent station.

Saturday, July 30, 2005 11:31:00 PM  
Anonymous Anonymous said...

all you clueless idiots just don't get it

while you love to focus on ratings, we advertisers, the reason you have a job and exist as a business, don't give a crap about numbers.

all that matters is the quality of person that responds. we get the best response from stations that have low ratings, including pax 22 news and kpdq. yes, we have wasted plenty of money on the high rating stations, all of which seem to have plenty of excess inventory which creates many :30 and :60 sec slots allowing them to endlessly air their self-congraulatory promos.

thats the great thing about your business, its TRUE success is always out there in the open for anyone to see or hear. the breaks paint the picture. not your idiotic spin on meaningless ratings.

Monday, August 01, 2005 11:44:00 AM  
Anonymous Anonymous said...

Anonymous said... Saturday, July 30, 2005 6:33:07 AM

Radio Spring Arbitron 25-54

KPOJ 4.4
KXL 2.9

So Liars Larson today saying Air America stole money and "the Air America channel is broken" is maybe jealous sour-grapes lying, eh?

Show of hands what agencies tell clients to buy Liars spots? What media management hires anyone ex-KXL Liars coworker?

Monday, August 01, 2005 12:16:00 PM  
Anonymous Anonymous said...

I call B.S. on the so-called "advertiser" who posted anonymously at 11:44 am. Please. You want us to believe you purposely spend your advertising dollars at low rated stations because you like the people more? Come on! Do your homework: top rated stations have more viewers which means more opportunities for you to find customers. I say just admit what you really are: a sour grapes radio/tv person who's getting beaten by someone else.
Or you're just a really really bad business man/woman.

Monday, August 01, 2005 3:40:00 PM  
Anonymous Anonymous said...

Or a peddler of prayer cloths and mood rings.

Monday, August 01, 2005 7:07:00 PM  
Anonymous Anonymous said...

>on the so-called "advertiser"

our company spends on average 50k monthly on advertising. you are just blabbering and not know of what you say

>Come on! Do your homework: top rated stations have more viewers which means more opportunities for you to find customers

thats the crap you feed your clueless prospects, but the ONLY gauge is the response and the quality of the people that respond.

>You want us to believe you purposely spend your advertising dollars at low rated stations because you like the people more

we have flushed plenty of $$$ down the toilet on big sticks with big rate cards to match, it just so happens that the best quality of response has been, in this market, pax22 news and kpdq. i don't recall saying anything about liking certain people more to dictate where or $$$ go (or don't go)

>Or you're just a really really bad business man/woman.

obviously there is some envy there, uuuhhh if we can afford a 50k monthly ad budget then how are we bad business people? if we wasted that budget on your overpriced, overhyped crap, now THAT would be bad business

Monday, August 01, 2005 7:10:00 PM  
Blogger PDXMediaWatcher said...

Obviously Sal is back in the building.

Monday, August 01, 2005 9:08:00 PM  
Anonymous Anonymous said...

>>you are just blabbering and not know of what you say...

What is this, ESL? King James English? Please, please, continue to support kpxg and kpam and anything else that squeaks your monkey. But don't say you "don't give a crap about numbers" and then call yourself a businessperson. Those numbers exist for one reason only, and that's to estimate the size and demographic makeup of the audience that an advertiser is buying. But only an actual numbers-oriented businessperson would understand that, not someone using a ouija board or a magic eight ball.

Monday, August 01, 2005 9:42:00 PM  
Anonymous Anonymous said...

I don't think its Sal. But I'll bet our fan of low rated stations has a friend in the diamond business..... and a show on a low-rated AM station!

Tuesday, August 02, 2005 8:14:00 AM  
Blogger douchebag sal said...

are you media insider blogmasters/posters ever going to be anything other that a caricature of yourselves?

maybe that was me maybe not, however as you so often do, you deflect the issue making the individual an issue rather than responding to the issue. (your not very good at that at all by the way)

thats usually what people do when they have no response and don't have anything to say but they feel they have to say SOMETHING

Tuesday, August 02, 2005 11:38:00 AM  
Anonymous Anonymous said...

>I don't think its Sal. But I'll bet our fan of low rated stations has a friend in the diamond business..... and a show on a low-rated AM station!

you are so far off the path on that guess but keep guessing

Tuesday, August 02, 2005 12:09:00 PM  
Anonymous Anonymous said...

Let's not. Nobody cares.

Tuesday, August 02, 2005 2:10:00 PM  
Anonymous Anonymous said...

Exactly it in blogville. The first comment hit my B.S. antenna too. The sabotage effect is no more than it takes to scroll by those big stick shaky shaky but thanks to somebody for interviewing to confirm it.

Tuesday, August 02, 2005 3:05:00 PM  
Anonymous Anonymous said...

whatever happened to the hot hot hot chicks with exposed cleavage peddling inventory?

now all the reps are panty wearing fags in penny loafers and brown suits...................

Wednesday, August 03, 2005 10:41:00 AM  
Anonymous Anonymous said...

Unfinished radio business: KOPB pulled a 6.0. That's #1, their customary position.

Thursday, August 04, 2005 3:31:00 PM  
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